10. 2015 (Canada)

Escrito em 27/04/2023
Felipe Macchiaverni


1st place: United States; 2nd place: Japan; 3rd place: England 


Queens of the Insurgency           

Really beautiful is our fight 

The World Cup in Canada came bigger, with an increase from 16 to 24 participating teams. It also came as a shock: in a disastrous experiment, the tournament was played on synthetic turf, which caused frequent injuries. The revolt at this novelty, which had always been rejected in men's tournaments, fueled the need to fight for the modality's appreciation, which set the tone of the edition. The players' agenda was supported by women's social movements and had more reach in the press.  


The Brazilians played until the round of 16, when they were eliminated by the Australians (1x0).      In terms of visibility, the matches were partially broadcast on free-to-air TV channels (Band and TV Brasil) and pay TV (SporTV), reaching a significant audience of 35 million viewers. The final of the tournament repeated the dispute of the previous edition, between Japan and the United States. This time, the Americans won. 







To go to the Canada Cup, Tamires had a more difficult farewell: that of her 7-year-old son Bernardo. The left winger, born in Caeté (MG), found in motherhood a stimulus to do her best on the field, but having a child raised doubts: would she, in fact, have a career in professional football? When she got pregnant, aged 21, she was going through an important moment of transition from youth to a senior team, and interrupted her trajectory for about 3 years. She devoted herself fully to her young son, but did not give up on taking up the sport again. As soon as she had the opportunity, returning to settle in São Paulo, she fought for space in a club and was hired by São Bernardo. In just over 1 year, she was chosen for the Brazilian national team. She won the Women's America Cup with the team in 2014 and participated in the 2015 Cup, the 2016 Rio Olympics, and the 2019 Cup, among other tournaments. In stadiums or from a distance, a small fan cheers a lot on his mother's matches. 





– “Extraordinary hat-trick”, said Barack Obama: Carli Lloyd scored three goals in the final against Japan, including one from midfield, in the 16th minute of the first half. 



– Stickers in Brazil: for the first time the album was published and marketed here! 



– Young leader: Ecuadorian Vanessa Arauz became the youngest coach to play in a World Cup, aged 26. 



Carli Lloyd (USA) 





Brief by Marta Vieira deals with the appreciation of the modality and the trajectory of women's football. Duration: 1min50s 

Marta — improvement in the modality cannot depend on the title, not least because there have already been acknowledgments and it still hasn't improved what it should. It needs society's acceptance 




Tamires Audio 

Brief by Tamires Cassia Dias de Britto about the joy of seeing her  

son's reaction when he found her photo in the sticker album. Duration: 38s 

Tamires — talks about how cool the album is, the son opening the package and taking the sticker was awesome. She wants to complete the album and frame it 




Gabi and Marta Audios - same tablet 

Brief by Gabi Zanotti (Gabriela Maria Zanotti Demoner) about her  

dream and realization of becoming an athlete. Duration: 1min40s 

Gabi Zanotti — playing for the national team was a dream come true, since she was a little girl, a lot of investment in becoming an athlete, a realization of her entire family and of those who saw her growing up 




Team photo 

Standing, from left to right: Mônica, Formiga, Cristiane, Rafaelle and Luciana. Crouched: Andressinha, Andressa Alves, Tamires, Marta, Fabiana Simões and Thaísa. 



Sticker album 

In 2015, the Cup album was finally published in Brazil. 




Carli Lloyd Video 

The American Carli Lloyd had a memorable performance at the Cup. The midfielder scored three goals in the final and won the Golden Ball of the edition, in addition to the FIFA best player award the following year.